CFC designed Fillvoid – a sensory lifestyle brand Branding & Package Design. CFC developed Fillvoid’s brand identity and package design in collaboration with AMORE PACIFIC. Fillvoid, which aims to become a sensory lifestyle brand, is a compound word of Fill and Void, meaning that empty spaces are filled with fragrance.
There are 3 keywords:
Synesthesia, Oil Specialty, Rich
The characteristics of the oil formulation are incorporated in the logotype, and the rich and deep scent is expressed through the graphic developed while imagining the feeling of floating scent particles.