The fresh new brand identity and packaging design for beauty brand, Feel, was designed and created by Canadian studio, Arithmetic.
Arithmetic is a branding, packaging and design company that thrives on meaningful, cultured ideas to build trendy brands.
The core of Feel’s identity is based around ‘self love’. Arithmetic express this concept with a symbolic logomark that represents the tree of life, the fountain of youth and the bowl that supports it.
The packaging design is both clean and playful, utilising a minimalist logo and a light colour palette with hand-drawn pastel-hued patterns. This delicate aesthetic aligns itself with the Californian brand’s value for nurturing relaxation and joy among its customers.