The name Fabricá is derived from the Latin for texture and refers to the variety of hair textures that the products help to restore. The texture theme embodies the brand and its identity. Unique thick and thin ridges on the packaging reflect the hair type that the product is best suited to, and these lines repeat as assets throughout the brand application. This design comes from Lyon & Lyon‘s designers.
Lyon & Lyon team picked up natural and earthy tones for the packaging, including an olive green for the conditioner and a sand color for shampoo. The bottles have a high-quality matt finish, contrasted to the more glossy plastic bottles usually found on supermarket shelves. Each bottle is individually wrapped in a textured, recycled cardboard sleeve. Using a sleeve as opposed to a full box means it cuts down on material and lets the beautiful design of the bottle show through. Simultaneously, it also protects the bottles in transit and on the shelf. The cardboard is debossed with ridges to match the bottle inside. We are mindblown with such distinguished packaging; we’d love to come across them at our local store!
The Fabricá range includes shampoos, conditioners, and hair and scalp treatments. All of the products are vegan, sulfate-free, and paraben-free and are particularly suited to customers with damaged hair, whatever their hair type.