The Evermind team commissioned Device to conceive the whole app’s graphic image, as it is a clear key point in the new brand’s corporate identity. They developed Evermind’s all branding-related content: from explanatory videos and different static assets which define activities or concepts within the app to content loops, the logo reveal, and more. 
Considering the complexity of the app’s conceptual approach, the designers imagined an abstract world in which synthesized forms such as rounded shapes, linear patterns, and all-sized volumes conveyed the main message in a very universal, broad, and significant way. Also, they foresaw that the two stories would need to have a protagonist in order to engage the user’s empathy, and hence it appeared the white ball.


Credits: Device

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