Blossom, the word that defines this post. Have you ever thought about the blooming process? Because we always notice it once the flowers are already there. Equinox Collection presents surrealist depictions of every day overtaken by nature. An invisible catalyst moves through each piece – a transfer of natural energy that pollinates each environment reimagining it as an expansive floral tapestry.
Equinox Collection features different scenarios, a basketball court, a vintage car in the middle of nowhere, a skate park, a famous art portrait, and iconic Brooklyn facades.
Angels Gate: the introduction of floral growth finds itself evolving on the more unexpected, non-organic surfaces in the scene – populating the graphic and geometric lines of the basketball court markings. The piece takes its title from the idyllic basketball court in San Pedro, CA.
A transfer of energy rushes from the street to the tall brownstone buildings of Brooklyn, transforming the iconic architecture into a vertical garden.
In the Girl with a Pearl Earring by Johannes Vermeer, the camera explores a more intimate relationship with the subject, investigating the details of the cracking paint and subtle light across her face. The form of the girl becomes appended with a blooming floral arrangement, representing the passing of time with something timeless, nature.
A sunset scene bears witness to the transfer of energy between this floral skater’s figure and the contrasting concrete environment beneath, saturated in graffiti. The silhouette acts as a catalyst that pollinates the park causing nature to reclaim the concrete.
All in all, we read the message between lines for us to take care of mother earth and to be conscious about the impact of our daily actions, communicated beautifully and positively.
Grif is an award-winning multidisciplinary visual artist and director. Recently, he had collaborated with Wiz Khalifa on his Millions video clip and has worked with the likes of Kanye West, Givenchy, Nike, Apple, Adidas, and many more. Winner of PRINT magazines New Visual Artist award in 2015, and ADC Young Guns in 2012. His studio and art practice is New York-based.