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EnjoyaBowl is a superfood brand that blends fresh, high-quality ingredients with a fusion of Eastern and Western flavors. The brand designed by Tino Nyman & Yatofu Creatives specializes in granola, focusing extensively on product development and refining a rich, layered taste experience. In addition to granola, EnjoyaBowl offers a selection of wholesome, natural ingredients and snacks made from them.

The brand’s tone of voice balances a health-conscious, nature-inspired lifestyle with a bold and modern expression. EnjoyaBowl’s visual identity reflects its contemporary essence, combining vivid colors, simple yet bold typography, and abstract organic imagery. The brand’s visual concept and applications were developed in collaboration with the Helsinki-Shanghai-based creative office Yatofu.

The logo was designed to function seamlessly in both English- and Chinese-speaking markets, reflected in its playful yet minimal design. It gives equal space to both languages, ensuring clear communication. The color palette and imagery were crafted to merge a nature-driven lifestyle with a contemporary aesthetic capturing both sides of the brands personality. The rich color palette also serves as a visual representation of EnjoyaBowls diverse range of flavors and products, making the packaging distinctive and versatile while maintaining a cohesive identity.

An asymmetrical, organic bowl element acts as a recognizable brand symbol, tying various brand applications together. To showcase the depth of flavors in each granola product, the bowl element is infused with a color gradient that visually represents the taste profile. The packaging design is bold, minimalistic, and sleek yet playful designed to connect with a culture-savvy audience.