ELIMS is an oral care brand by dentists developing science-backed products with the mission to help the planet by selling sustainable products while partnering with non-profits and social impact organizations. The brand asked Anagrama Studio to design its visual identity.
The objective was to design an attractive brand that conveys friendly and professional communication through the brand’s product benefits: minimal and beautiful design, product efficiency, and sustainability.
Anagrama team designed a minimal brand system and a fun isotype accompanied by a color palette.ELIMS’ solution facilitates brand growth into diverse products and audiences. They also designed and developed an e-commerce website within the brand’s design system that grants the user a homogeneous experience from their purchase to the product’s unboxing.