327 creative studio designed Dinamite Collection – A unique sparkling wine collection, from the clay-limestone soils of Bairrada, Portugal.
With a distinctive and bold identity, the concept of this 3 bottle edition, comes from its own name – Dinamite.
The identity developed for this project arose from the need to differentiate and number the three wines.
Accordingly, the designers created 3 geometric sets – based on the dynamite silhouette – that became the face of this collection. With the intention of creating a label that would allow the consumer to interact with the product and express the metaphorical representation of “explosion”, they used an overlay label with a “fuse” that you can pull and rip,
revealing the name of the product.