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Creamly. Honesty is in the Skin. Creamly stands at the forefront of the skincare industry, renowned for its unwavering dedication to harnessing the power of natural ingredients and sustainable practices to benefit both consumers and the planet.

With an established presence and a devoted following in Western Europe, the brand is now ready to expand its influence across the rest of Europe.

The collaboration between Creamly and Pocket Rocket involved strategic planning, copywriting, and design thinking. The result is a reimagined Creamly that is set up for a successful relaunch in one of the most fiercely competitive categories.

The studios innovation aimed to transform how consumers engage with the brand, both online and offline, through strategic packaging and experiential design. Creamly’s redesign represents a significant evolution, embracing contemporary aesthetics and user-centric principles to deliver a unparalleled experience.

Central to this transformation are the vibrant illustrations that celebrate the diversity and beauty of women’s bodies, infusing the brand with a sense of boldness and empowerment. Complemented by a fresh color palette that illuminates product presentation and enhances navigation, the redesigned website and packaging captivate the senses and invite exploration.

The new tone of voice, reflected in the dynamic packaging and website’s slogans, communicates authenticity and vitality, resonating with consumers on a deeper level. With a more streamlined product hierarchy, intuitive and simple naming conventions and product descriptors, the user’s online and offline experience is elevated to new heights.