Cherry Bomb Creative Co. designed Cráter, a high-performance training center located in Merida Yucatan (Mx). Find inspiration in volcanoes, as the places where the inner strength of our planet is released. CRATER is the place where people can also release their inner strength.
As part of the brand‘s attributes, they have exclusivity (not in the sense of luxury, but of secrecy). That’ s why, taking as inspiration the ancient alphabet, Runes; they created a secret code, which they call Maunas, in honor of the highest volcano on Earth Mauna Kea. Each Mauna represents a quality that they can find inside every one of us: knowledge, respect, honor…