Collected Coffee branding
New York based Collected Coffee seeks out the world’s finest growers and specialty roasters to deliver a carefully curated coffee experience to the doorsteps of subscribers around the world. Fivethousand Fingers worked with Collected Coffee from their beginnings to create an intelligent, cultured, and curious brand designed to appeal to the increasingly sophisticated coffee enthusiast. They designed the packaging and printed material, managed production, and developed a website that serves as both a reference for aficionados and a window into the wider world of coffee culture. They collaborated with the talented Cindy Boyce, providing art direction and set design for the product photography. In opting to pair a crisp and minimalist aesthetic with a serious dose of substance, the studio sought to give voice to the company’s passion for the product, and for the stories of the people who produce and enjoy it. The studio is excited to follow Collected on their adventures across the globe, and they’re delighted to be pursuing our work with them as they continue to refine their brand and offering.
Credits: Fivethousand Fingers