Human deisgned Coexist – record label and creative consultancy based in Jeddah, Saudi Arabia, owned by Saudi EDM legend Omar Basaad.
The designers created a identity that reflects the values of the brand: high quality and professionalism.
For the logo they used a san serif with clean cuts, communicates values such as strength and honesty. The main idea to incorporate braille was to create a logo that depicts the brand intentions in a way it doesn’t rely on visual memory only.
As well, they designed an icon system representing interactions when in contact with the brand; this gives dynamism and vitality. They see coexist as a multi-sensory company that draws references from the consumer’s sense of taste, touch, smell, and hearing.
Coexist, a entertainment company with high aesthetic value.
Sense perception as a source of knowledge.