After Friday’s celebration, we’ve decided to go further on Saturday. Today we’re showcasing Clique Vodka, a luxurious Latvian gold medal award-winning distillery. Clique combines Russian production standards of distillation using premium wheat grain and the highest level of Russian equipment. The natural spring water of the vast Latvian forestry sets Clique apart with incredible body and smoothness.
The result is a product that has won multiple gold medals for taste in international spirits competitions and cannot be matched in quality or smoothness anywhere worldwide.
“Clique now has a seriousness and sophistication that defines the way I personally want to drink vodka. Our vodka is extraordinary, and the bottle had to match. I wanted to create something true to our experience. This brand reflects the way I see vodka; the way I see our company and our capabilities.” – Frank Bachurski (VP of Premier Innovations Group / Head Designer)
The product’s concept changed from head to toe. It included a new logo, a custom glass vessel, a one-of-a-kind apothecary-style glass cork, and a highly refined vodka formulation. The brand’s bottle takes design cues from a more traditional and sophisticated time when the focus was on product integrity as opposed to the latest trend. The tall, slender bottle emulates the column stills used in the distillery. The vintage textured paper stock and apothecary-style cork invoke a sense of handmade craftsmanship.
This bold move targets a more discerning audience with an experienced palate. There were no shortcuts nor expenses spared in the production of this product. Premier Spirits thinks that the consumer will be pleasantly surprised with what they see and taste. Clique Vodka‘s high-impact packaging and smooth taste profile communicate authenticity and depth. The product evolution showcases the company’s new aesthetic and the executives’ forward-looking attitude.