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Chippit, positioned by Smack Bang, is a social money app that empowers people to reach their goals faster, together with friends and family. The team at Chippit engaged Smack Bang to rethink their existing Brand Identity to refresh and elevate the brand. With a unique value proposition, Chippit has digitised the communal pot, allowing people to access affordable capital, save for a shared goal, transact as a group and borrow interest-free.