CASALEX, designed by Haotian Dong, is a new-established design studio by graphic designer Alex Beaufort based in NYC. It strives to elevate communication through tailored, functional, and aesthetic messages. The naming and branding design of CASALEX revolves around Alexs monogram, designed by the same designer. Which symbolised how Alex can handle a lot of different design styles and tasks. CASALEX combines CASA and Alex,” meaning everyone can find their best design here, just like at home.