The Camerata Salzberg is a renowned symphony and opera orchestra founded in 1952. German design studio Bruch—Idee&Form were commissioned to design a contemporary identity that would reflect and communicate the orchestra’s core values while opening themselves up to a wider, more youthful public.
The logotype features an all-caps sans-serif type wrapped in a circular shape, which intends to bring to mind the orchestra’s place in a concert hall and denotes a sense of openness and modernity.
The colour palette of deep royal blue, gold and white reflects a timeless classical element and adds a punch of vibrancy and individuality, effectively setting them apart from your typical classical orchestra.
Despite the bold colour pairing, the new branding maintains a clean and minimal style, with the intent of highlighting and celebrating their talented musicians as well as allowing their highly-respected music venues and compositions to take centre stage.