Beautiful branding and identity and packaging for the Mexican coffee shop Café la Nacional by Anagrama in Mexico.
Café la Nacional is a Mexican coffee shop and roaster specialized in working with the best coffee grains in Mexico.
The studio was tasked with rebranding Cafe La Nacional. It was imperative that it retained the traditional angle that’s crucial to the brand since it homages its Mexican roots.
Anagrama reimagined an old Mexican coat of arms, adding coffee related motifs like the Coffea genus that surrounds the eagle and an ancient 1770 like roaster broiling coffee beneath it. A more contemporary feel is created when the logo is juxtaposed to the chosen typefaces. This levels the overall sense of the composition.
Also, to help differentiate each coffee’s regional origin, the studio included different colored metallic stickers to the packaging, adding a disruptive accent to the design.