Buena Fé is the worlds first 100% organic tequila cocktail in a can. Made in Jalisco Mexico, the home of tequila. Saint-Urbain worked with Buena Fé to create their name (in good faith), develop their brand identity from scratch and design their packaging and materials. As the product is organic, so was the studios research. From the logo to the illustration style, Saint-Urbain strived to develop a fresh, earthy and juicy visual identity.