Gerard Gris & Griselda Martí created the corporate identity for BTA, artistic, technical & social architecture. BTA is a solution design to update its original brand and to provide meaning for its corporate identity: The selection of the typography for the logotype is inspired by the floor of a project from BTA. The versatile composition of the letters emphasizes the concept of construction, the nature of its business. The paper used for the business cards and folder is specially selected for its touch, a premium paper with a rough surface, very similar to a stone, basic element in architecture. Photography: Koldo Castillo