Say “Hello” to Peri. Your a.i. pet care companion. Pet care just got a whole lot smarter.

Developed by Periant, Peri is a conversational A.I. assistant designed to transform how pet care professionals and pet owners access information and support. The creative direction set out to humanize artificial intelligence; to make it feel trusted, intelligent, and genuinely helpful, without resorting to the typical visual language of tech and a.i. Strano and Pettigrew deliberately avoided gradients, dark interfaces, and sterile minimalism, opting instead for a fresh, vibrant palette inspired by the natural brilliance of parakeets. The result is a confident, contemporary brand that feels alive, optimistic, and distinctly approachable.

At its heart, Peri’s symbol is the parakeet, chosen for its intelligence and its ability to mimic human voices. Like the A.I. itself, the parakeet represents communication, learning, and intelligence. Geometrically constructed but still organic in feel, the mark doubles as a subtle speech bubble, reinforcing the idea of thoughtful conversation between humans and technology.

The hand-drawn illustrations by Joe Baker, again, move away from a tech aesthetic and perfectly pair with a friendly, approachable design system. Together, the identity, tone, illustrations and colour system position Peri as a truly different kind of A.I., one that speaks with empathy, clarity, and personality.