The design of the new identity of Bofill was created by Zoo. The duality between the heritage of the brand, the quality and the tradition, together with the ecological part, are the basis of the design. It combines a more sophisticated part with the more natural and pure slope of the product. The use of an elegant stencil typography provides the brand with the required sophistication. The gold stamping highlights over the other elements. In the packaging, the natural colours combined with white areas help to transmit purity and naturalness. Some initial elements such as the illustration of the old factory have been updated and strengthened to give more importance to the design and to help in transmitting the values of the brand.