Graphic

The design agency Siegenthaler & Co. were asked to create a brand and packaging for a juice whose content was 100% fruits and vegetables, no flavorings or sweeteners and no water added. They are 5 different mixtures, inspired by the tropical flavors of Colombia. Drinking one of these juices means to be transported to the tropics, but the agency didn’t want to fall into the obvious way of illustrating the fruits. So instead they decided to represent the skies over the tropical sunrises and sunsets in beautiful color fadings.