HeyLet’sGo! designed Bent Water Brewing. Bent Water’s beer names and concepts really inspired the designers. From the start they wanted to do mixed 6/4 packs. There are no other brands doing that and they loved how the graphics paired with their style.
They started with a concept. For example: Double Thunder Funk, is a beer born from its little brother “Thunder Funk.” Thunder Funk is one of Bent Water’s strongest beers and boldest can patterns. How could the heavy weight big brother compete? It’s a double IPA, which means 2 things. Double the ingredients, double the ABV. Naturally, the designers had to double the graphics. This lead them to the concept of two silver back gorillas smashing their heads together. The feeling you get when you drink too much of this beer. G.O.A.T., Tom Brady/Patriots tribute bock beer. They had to tell the story, but couldn’t infringe on any copyrights.
The result was a horned (5 horns for the 5 Superbowl’s Tom had won – had to add a sixth two years later) goat wearing a football helmet.