The brand identity by Darling Visual Communications draws inspiration from the tactile, hands-on process of bao-making. The checked pattern, reminiscent of dough being stretched and kneaded, serves as a visual metaphor for the blend of tradition and innovation that defines Bao Makers. This pattern flows through every aspect of the brand, creating a unified visual language that connects the food, the packaging, and the space itself.
The color palette was selected to mirror the vibrant and diverse nature of Singapore’s food culture, with each hue evoking the bold, dynamic flavors that Bao Makers is known for. This vibrancy carries through to the packaging design, where the studio aimed to create an experience that extends beyond the first bite—a moment of discovery and delight that begins the moment a customer interacts with the packaging.
In the interior design, the narrative continues. The space was conceived as an extension of the brand’s identity—immersive, modern, and inviting. The studio designed the interiors to be a canvas where the brand’s story unfolds, allowing customers to experience the fusion of tradition and modernity in every detail, from the materials used to the flow of the space.
Through this project, Darling Visual woven together a brand narrative that is as rich and flavorful as the baos themselves. The result is a seamless integration of brand identity, packaging, and environment—each element working in harmony to tell the Bao Makers story and invite customers into a world of culinary exploration.
Published
23.08.2024
