Beautiful brand identity project by Sagmeister & Walsh for BABOON, a travel bag brand.
BABOON is a bags operation for the new generation of travelers. Made for the slash generation, BABOON wanted an identity that was irreverent, flexible, and full of weird surprises. Sagmeister & Walsh created the name for the company, as well as the brand identity, illustrations, custom typeface design, social media direction, and copywriting. The studio also helped suggest product design choices such as color, and illustrated a set of unique BABOON branded patterns for the interiors of the luggage. Stay tuned as they release new pattern designs each season. To the moon, Baboon!