Venue Retail Group approached Stockholm Design Lab in early 2014 with a request: they wanted to create something ‘new and refreshing’ in the bag retail market. Market research, competitive analysis and meaningful conversations with the clients soon revealed that today’s market didn’t offer any go-to locations which provided ‘everything you need for travelling’. The Design Lab began looking for something new, something that could help people travel, wherever they were going. A place that gathers and provides great, smart and helpful products for people on the move. With this vision in mind, A-TO-B was created, and it is every little bit of its name. We built a modern, mobile and flexible brand with a clear purpose: to be there when you move from point A to point B, and every step in between.