Atolye Gozde is a brand of empowering, unique jewellery by the Turkish designer Yasemin Gözde. Each pieces of jewelleries are meticulously braided by hand during a process that can sometimes take days to complete. Atolye Gozde is quickly becoming a well-known brand. So Yasemin Gözde decided to take it to the next level and asked Frames to design its visual identity and packaging. Her necklaces are timeless, liberating pieces of jewellery designed for strong women. These associations needed to be evident in her visual identity. In the logotype we captured the repetitive braiding movement using simple geometry, while the packaging was designed to distinguish and protect the pieces. On the inside is a story about passion and each box is personally signed by her to help the piece stand out.