A brand new identity for ATLAS. An unique and captivating development situated in the picturesque harbour-side suburb of Rose Bay. Drawing inspiration from global travel and adventure, this exclusive development offers a truly one-of-a-kind living experience. The carefully crafted design elements of ATLAS evoke a sense of wanderlust and the thrill of exploration. The refined logo mark, warm photography, and flowing typography all work together to create a poetic identity that reflects the adventurous spirit of the development. The color palette is exclusive and sophisticated, with rich and classy hues that exude luxury and elegance. ATLAS offers a rare opportunity to roam the world within the privacy and comfort of your own home.
Creative Direction and Design: Elizaveta Progossov, Graziela Machado, Emily Matthews, Giulia Baldini
Head of Marketing: Kristina Granberg