Canadian design studio The White Room rebranded the Art Gallery of Mississauga (AGM), a civic institution holding a collection of Canadian art. The White Room were faced with the challenge of creating a bold, eye-catching brand identity that would draw attention to a public art gallery. This was achieved by creating an abstract, monochrome print inspired by the ‘razzle-dazzle’ pattern used to camouflage ships during WWII. The modern visuals have since been featured in various design blogs including Applied Arts Magazine, Design Edge Canada and Communication Arts and received high honors from Graphics New York.
The White Room