Sofia Pusa designed Architectural Days. The task was to create a visual identity for the Finnish Association of Architects’s Architectural Days 2019 event. The theme was Kuri ja järjestys (Discipline and Order), referring, tongue-in-cheek, to the recent public discussion of the boxy, brutalist architecture in Finland, among other things.
The solution was a graphic and bold visual identity that makes use of the Fit typeface, with its strong rhythm that resembles a condensed city; it makes the words kuri (discipline) and järjestys (order) look like brutalist architecture, which has block-like forms and raw concrete construction.
About the author:
Sofia Pusa is an independent, award-winning creative studio devoted to helping clients across disciplines connect with their audience and achieve their goals through targeted creative solutions. Specializing in graphic design, art direction and illustration, the studio provides services ranging from branding and communications, through to websites, digital experiences, advertising, illustration and motion graphics.