In the competitive architecture industry, Ragged Edge faced the challenge of creating a unique identity that stands out among other talented studios. They envisioned creating a brand with unrivalled service, attention to detail and meaningful substance, as well as creative brilliance that works in the real world.
‘Applied Studio brings together exciting, emotive design, with a hands-on, collaborative approach. It creates beautiful, pioneering spaces for people to enjoy. Places that work, effortlessly. This visionary yet practical ethos led us to the brand idea, Creative Works.’
The minimal geometric logo design represents the pairing of creativity with practicality. Ragged Edge explains, ‘The circle denotes the playfulness and freedom of design. The right angle shows functionality. And the way these elements interact reflects how space can be considered and created.’
An animated version of the logo on the website demonstrates creativity and practicality working together to define spaces. The web design is minimal and simple in style, emphasising the brand’s central focus on functionality.