Alchemy

/u00a0Jewellery is a classic Australian success story, that begins with an Greek immigrant toiling away long ago in the opal mines of Cooper Pedy, and continues today as his grandchildren design and manufacture jewellery showcasing that same precious stone. Fundamental for any manufacturing jeweller, the brand mark was also carefully designed to ensure it was simple and bold enough to be successfully pressed onto often minute spaces /u2014 like the inside of a ring. In such occasions, the distinctly curved, custom-made /u2018A/u2019 letterform serves to identify the jewellery by maker in a legible, memorable way. From this foundation, the designers/u00a0developed a bold, flexible, design style for use across all marketing touchpoints./u00a0 In this way, whether it/u2019s the gold foil and gilding that elevate their premium stationery range, the elegant wrapping paper bearing/u00a0

Alchemy

/u2019s customised brand-pattern, or the fashion-inspired product photography /u2014 featured heavily across the custom-designed responsive website /u2014 everything has been artfully designed to reinforce the feelings of luxury, elegance and sophistication that are central to their brand.