M M NT designed the visual identity and branding for Alabaster, created by Joshua Lepley of M M NT in New York City.
Alabaster Coffee Roaster & Tea Co. was launched nearly a decade ago on a love for quality coffee and a shoe-string budget. Since then it’s become a pillar of the community, cultivating relationships with patrons and business’ alike under the leadership of two stellar human beings.
The shop has had great success and incredible growth over years. The refresh reflects a coffee shop that has “grown up” in a sense, putting the human connection, the community and the maturity of the company at the forefront of the brand.