Graphic

Helena Baltazar was invited to collaborate with Adobe Inc. to create the new ID for Adobe After Effects.
The briefing was pretty clear – Adobe was looking for a strong picture able to mix movement with typing and color.

Throught vibrant colours and a modern typography the designer moved on into an human and urban concept named “Street Dance”. The result was a striking and modern visual system, where colors and typography are combined to give this desired effect of movement highly associated with Adobe After Effects.