Adherente Festival Identity

Jorge Zamonsett from the studio Sabbath designed the brand identity for Adherente, an alternative space for the design industry in the heart of the surrealist Guatemala City.
Sabbath was responsible for establishing a ‘visual environment’ of this edition of the festival, along with Rolando Luther who produced 3D visualisations. Sabbath aimed to create a brand ecosystem built by a diverse range of illustrations that represent abstract formations of the letter ‘A’, as well as editorial layouts that allow for a synchronised interaction between images & photography. The result is a striking display of colour and typefaces, that communicate the event’s themes of ‘Exposure, Coexistence & Learning’ to motivate and impulse the growth of Latin American talent in the visual arts sector.


Credits: Sabbath, Rolando Luther, Jorge Zamonsett

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