Former Pentagram designer Deva Pardue spearheaded the new visual identity for SommSelect, a wine subscription company where all the wine is curated by Sommeliers. The re-design just launched this morning across SommSelect’s site and socials.
SommSelect is throwing the stuffy, white-gloved look of sommeliers out the window. Pardue’s rebrand positions the company as the go-to place for adventurous drinkers looking for amazing wine & amazing value.
Pardue was engaged by Melissa Saks—SommSelect’s first internal Marketing & Creative Director—to create a new brand identity that pays homage to the brand’s sophisticated roots, while elevating it to a more modern and approachable place.