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Rocky Mtn Chocolate Rebranding

Renowned for made-in-store caramel apples, fresh fudge, and handmade chocolates, Rocky Mountain Chocolate Factory is sought after at 70 stores nationwide, including locations at premier destinations like Whistler, Banff, and Robson Street in Vancouver. While Rocky’s products remained a beloved part of customers’ memories, their logo was dated and didn’t speak to their core essence as gift givers. They needed a distinct identity: one that repositioned them as the number one chocolate store for both self-indulgent moments and gift giving. The scope included a full rebrand, store design of 70 locations, signage and way-finding, packaging, advertising, and developing three new lines of chocolate bars and a range of other products for the RMC brand.

Credits: Wedge & Lever

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