German Beer Ad Shows Men Cradling Their Beer Bellies

A German beer company has decided to take an honest approach to their advertising. Instead of using typical male models, Bergedorfer Bier, in collaboration with German advertising firm Jung von Matt, decided to use men who they believed were more representative of the regular beer consumer; namely – men with beer bellies. Not only that, but they decided to show them tenderly embracing their beer bumps like pregnant moms-to-be, which given the ad’s slogan – “brewed with love” – seems only fitting.

Credits: Jung von Matt

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