Cantina Mexicana Branding
With its reputation for fresh, vibrant and delicious Mexican food served in a fun and funky setting, Cantina Mexicana aims to deliver an experience Mexican-lovers will be hooked on from their very first burrito. Drawing inspiration from a range of sources including Mexican architecture, colour palettes and geometric Aztec patterns, RAAK designed clean, crisp branding for Cantina – a modern interpretation of traditional inspirations. The design studio contributed ideas for the fit-out, developing a suite of coherent environmental signage, wayfinding materials and print collateral including menus, loyalty cards, take-away packaging and uniforms, ensuring Cantina’s aesthetic remained consistent throughout. A strong social media presence was established prior to opening and a fully responsive website followed, rounding out Cantina’s online presence and allowing customers another platform from which they could engage with Cantina.