Artek Flagship Store Identity
Artek approached Tsto to design a new visual identity for their new flagship store, Artek Helsinki. Besides selling the world-renowned Artek products and other selected homeware items, as well as carrying an interesting selection of books and magazines, the store hosts a wide range of events and talks. Task of Tsto was to come up with a visual system based on Artek’s existing corporate identity, which they layered with an additional typeface, a set of illustration panels and new visual guidelines. The illustrations rely on close-ups of distinct forms and details within the Artek product range, all cropped into a shape of a square.